Digital Product Passports. Done right.
The EU Ecodesign for Sustainable Products Regulation mandates Digital Product Passports for every product on the EU market by 2030. A QR code meets the floor. A Keryx chip exceeds it.
Every product will need a Digital Product Passport.
ESPR is the most significant product compliance regulation in a generation. It creates a legal requirement for machine-readable, consumer-accessible product data — across materials, provenance, and end-of-life guidance.
ESPR Regulation Published
The Ecodesign for Sustainable Products Regulation enters into force. Digital Product Passports become mandatory for key product categories.
First categories apply
Batteries and textiles are first. Brands must be able to present a machine-readable DPP for every product on the EU market.
Expansion to apparel & footwear
The regulation extends to all apparel, footwear, and accessories. QR-code DPPs will be minimum compliant — but not sufficient for premium positioning.
Full market coverage
Virtually all product categories require a DPP. The difference between minimum compliance and market leadership will be measurable.
QR-code DPPs are compliant. They are not trustworthy.
A QR code is just a link.
Anyone can copy a QR code. A counterfeit can carry the same passport as the original. The regulation is met — the object is not protected.
The code travels, the product doesn't.
QR codes can be removed and reattached. A passport tied to a label rather than the object itself is only as trustworthy as the label.
URLs expire. Records don't.
A QR code that points to a server depends on that server staying alive. Permanent product records require permanent infrastructure.
“A QR code is compliant. A Keryx chip is trustworthy.”
Meets the letter of the regulation. Does not protect the physical object.
Meets the regulation. Protects the object. The standard for 2030 and beyond.
Six data types. One permanent record.
Maker Identity
Verified maker or brand, production location, atelier or factory registration.
Materials & Composition
Full materials declaration — fibres, finishes, hardware. Machine-readable for customs and recycling.
Authenticity Proof
Cryptographic chip signature — unforgeable, offline-verifiable, permanently recorded.
Provenance Events
Every transfer, exhibition, restoration, and repair — timestamped and immutable.
End-of-Life Instructions
Repair, reuse, and recycling guidance — required by ESPR, delivered automatically.
Consumer Verification
Any NFC phone, no app required. Verification in under 2 seconds. Works permanently, even offline.
Built for every product category.
Every garment. Every fibre. Verified.
From luxury to mid-market — demonstrate materials provenance, anti-counterfeit protection, and circular economy credentials in a single tap.
Authentication that travels with the shoe.
Protect resale value. Combat counterfeits at the point of verification, not the point of discovery. Chip stays with the product, forever.
The mark of a maker. Permanently yours.
Small-batch producers and major houses alike. One standard — whether you make 12 bags a year or 120,000.
Compliance for components.
Parts, materials, and assemblies that require chain-of-custody documentation. DPP as a commercial differentiator for OEM supply chains.
The compliance window is open.
First Mover Advantage
Brands that deploy DPP infrastructure now will have operational advantage when mandates tighten. The window for a voluntary, considered rollout is now.
Secondary Market Value
Authenticated products command resale premiums. A chip-verified provenance record is a direct driver of secondary market price.
Anti-Greenwashing Proof
Regulators and consumers are demanding verifiable sustainability claims. A Keryx DPP provides machine-readable, immutable evidence — not marketing copy.
Request a Compliance Pilot.
We work with brands and manufacturers to deploy DPP infrastructure before mandates apply. Tell us about your product category and volume — we’ll scope a pilot within 48 hours.
Technical questions? Read the protocol →